How To Sell A Good Product

So you want to start a company?

Yes.

So you know what you want to build?

Yes.

So you know your target market?

Yeah, pretty much.

So you know how to talk to them?

Um, English?

Fine, give me the pitch.

We build this really cool Project Management 'smart client' that utilizes Windows Sharepoint Web Services to help keep everyone on the same page! It's written in .Net 1.1 and has a host of features. And soon, we will be hooking to Groove 2007, as well as SharePoint 2007.

I already have Project.

But this is different.

Buh-Bye.


That's not what you were hoping, was it? Let's say you have a capable development team. And let's say you have a product you believe in. And let's say you even know, in general, the group you want to market to. Has success been reduced to publishing a web-site, sending a few emails and calling a few friends? Hardly. You've just entered the latest phase in becoming a real company. The Marketing Phase.

This blog will explore the trials and tribulations of TeamDirection, Inc. as we start marketing our newest product: TeamDirection Project for SharePoint.

We're not coming out of nowhere. We've been shipping Project for Groove (that's the company Microsoft's new CTO, Ray Ozzie, started) for some time now, and SharePoint is a natural evolution. However, with the Groove product, we could ride the marketing coattails of a prominent industry luminary and significant attractor of media headlines.

Why would anyone be interested in little old us?

Stay tuned as we answer that question in the days ahead.